Public Relations Program
Marcy Schmidt – Chairman publicrelations@ndala.org
Public relations is an important part of telling the story of your unit’s activities in your community.
Wear the American Legion Auxiliary BRAND at all of your Auxiliary events including: fundraising events, Veterans Day, Memorial Day programs, distributing poppies in your communities, and whenever you are representing the American Legion Auxiliary. Let people in your community know who we are and why we matter.
In addition to wearing the American Legion Auxiliary BRAND, consider utilizing ALA designed posters, coloring books, poppy cans, and a whole host of branded items available on the American Legion Auxiliary website. The website features many branded items and the American Legion’s Emblem Sales has many wearables and items for sale as well.
Start planning now. As you are planning your events, do not forget to plan to capture the activity on camera and/or video. Invite Department Officers who may live in your area. Perhaps even ask them to speak at an event.
Compose an article to publish in your local newspaper and send it along with pictures to highlight the event. Better yet, ask your local newspaper reporter to attend the event and interview your planners and perhaps even those who attend.
Share your pictures on Facebook, X, or other social media platforms.
Send your articles and pictures to secretary@ndala.org for possible inclusion in “The Message” and on the Department’s Facebook page as well.
Marcy Schmidt
- Monthly Planner BW
- Monthly Planner Color
- 2023 Year-End Report – Public Relations
- Northwestwern Division March 2024 PR Newsletter
- NW Division January 2024 Newsletter PR
- Public Relations News August 2023
Public Relations Toolkit – Your event is definitely worth printing and using this document.
National Public Relations Program